Attracting global visitors
London is a celebrated destination for businesses, students and visitors from all over the world. It has a reputation as a vibrant city with world class arts and culture, business facilities, education, sports, events and entertainment. With its diverse mix of people and cultures, it has something for everyone.
We are investing in the infrastructure and people of the tourism, leisure and hospitality sectors to ensure London will continue to be a competitive visitor destination. Read more...
Features
The first quantitative overview of London's cultural environment, which it compares with that of four world cities - New York, Paris, Tokyo and Shanghai.
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Aims to attract, develop and stage more world-class sporting and cultural events for the capital.
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This project aims to improve the visitor experience of London by improving London's overall welcome and customer service. It fills a number of gaps in visitor information provision.
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London is a world city both in a world-class league but also increasingly in a league of its own.
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